When a property is listed in the "traditional" way, it is placed on the multiple listing service (MLS) - a gigantic database of homes that most people use to look for a home.  Statistics tell us that about 85% of home sales involve using the MLS system to match buyers and sellers.

   On the MLS, a home is literally exposed to thousands of Realtors and other buyers.  For sellers, this is great news. Unfortunately, for buyers, it's difficult to find new, exciting buying opportunities.

   And when a good opportunity does come up, most of the time you are in fierce competition with other buyers.

   So, how can you identify people who would like to sell their home… before they place their home on the MLS?  In other words, how do you tap into the hidden market of sellers who are just thinking about putting their home for sale?

   Well, the key lies in understanding that for every one seller that's listed on the MLS today - there are 10 sellers who are just starting to consider selling their house in the next six months…

Here are a few examples:

   Hundreds of people have already bought brand new homes from builders.  They know they will be moving a year or more in advance, and they will need to sell their current homes before moving.

   Every year, thousands of people need to move for job-related reasons.  Their companies usually start planning this at least 6-12 months in advance.

   Right now, there are literally hundreds of couples who are expecting a child in the next 6-9 months, and many of them are anticipating that they will need a bigger home very soon.

   The key lies in tapping into the home sellers who are just starting to explore the market- and most Realtors don't use anything but traditional advertising so they are missing out on this market completely.

   These people are not listed yet, but they're looking to educate themselves about what they can do to prepare their home for sale, and what price they can reasonably expect for their home.

How do you attract these sellers?

   You have to offer them something that is of value to them at the point they are now.  That means offering them free reports and guides that are designed to give people an education that will help them get to the point where they are able to sell their home.

   Making contact with home sellers at this stage gives me an opportunity to build a relationship with them by educating them and providing them with world class service until they are ready to sell their home.

   The truth is - I started looking for your next house 180 days ago using something called "direct response" advertising.  I keep in touch with these home sellers through an exclusive monthly report that I send them to keep them up-to-date on the market- along with a list of criteria that we receive from our "Silent Market" database… that they would have no other way of finding out about.

   I also contact my current and past clients to see if they know someone who might be selling a home like the one you are looking for.

   We may be able to find a "perfect match" that works for everyone - without all the stress and hassle of competing with other buyers using traditional home buying methods.

   The program is absolutely free, and there is no obligation whatsoever.  We do not disclose your personal information (just your criteria), and we will inform you of any potential matches once we receive them.

   Using strategies like the "Silent Market" can stack the odds in your favour of buying your house without having to compete with hundreds of other buyers!

   We may be able to find your next house without ever having to look on the MLS!

   If you'd like to submit your criteria to our "Silent Market", just fill out the form below: